新闻传媒的市场经营与社会效益

Market Operation and Social Efficiency of News Propagation

社会主义市场经济制度的建立 ,必然会影响到包括新闻传媒在内的社会的方方面面 ,从新闻传媒自身的发展史来看 ,走向市场是新闻传媒自身的发展法则。社会主义新闻事业的党性原则及受众的高层次需求决定社会效益必然成为新闻传媒走向市场的前提和条件。

The establishment of the socialist market economy principles must affect many aspects of the society,including the news media.In terms of the development of the media itself,entering into the market is the law ofits development. Determined by the party spirit principles of the socialist jurnalism and the high-level neeeds of the receivers,the social efficiency will certainly become the premise and factor for the media to enter into the market.