从传播学视角看体育市场

To research sports markets in point of disseminating

以“体育市场”这一我国体育界当前研究的热门话题作为逻辑起点 ,通过对传播与大众传播的简要概说 ,描述了传播学视野下的体育市场 ,并从传播学层面阐述了提高体育大众传播效果应注意的几个问题和催生体育大众传播机构、借鉴创新与扩散理论。

The article starts from the Sports Market that is the present focus of sportsdom in China. the sports are described market and some problems about improving mass disseminative effect in point of Disseminating, The paper also put forward some suggestions for cultivating sports market by creating mass disseminative organization of sport, using theory of creativity and diffusing and researching Marketing dissemination.