商品需求价格弹性之分析——兼论市场学类教科书中相关内容的不足

Analysis of Price Flexibility of Commodity Need ——and on the lacking of the content in the textbooks concerning markets

本文对现代西方经济学中一重要理论———商品的需求价格弹性 ,结合营销实践进行了深刻分析。本文旨在纠正人们对需求价格弹性理论理解上的误区 ,针对市场学类教科书中相关内容的不足 ,提出了应正确区分一类商品和单个企业生产的商品的需求价格弹性 ,否则对弹性的判断会发生错误 。

In this essay the author has analyzed the need price flexibility of commodity with sale practice with the purporse of correcting people'misunderstanding of the theory of need price flexibility of commodity and points out the lack of the relative content in the textbooks concerning markets.