摘要
中国加入WTO后，中小企业将面临着国际国内市场双重的竞争压力，如何根据企业自身的实际，进行合理的营销战略选择，就成为摆在中小企业面前的重要课题。本人从我国中小企业存在的问题入手，分析了中小企业提升市场营销能力的若干对策。
After China joining WTO,medium sized and small enterprises face competitive pressure from home and abroad.It is an important subject to medium sized and small enterprises that how to choose marketing strategies according to the enterprises' practice.Above problemes are analyzed in my paper,I want to give some advice to our medium sized and small enterprises.
出处
《山东大学学报（哲学社会科学版）》
北大核心
2002年第2期56-60,共5页
Journal of Shandong University(Philosophy and Social Sciences)
关键词
中小企业
市场营销
战略
Medium sized and small enterprises
Marketing
Strategy
