摘要
致力于赢得顾客忠诚的企业需要对顾客忠诚的真正含义和驱动因素进行全面的把握。本文在区分顾客忠诚的内在态度取向和外在重购行为两个维度的基础上 。
Enterprises trying to win customer loyalty should at first have a comprehensive understanding of the true meaning and drivers of it.This paper makes a deep analysis of the drivers of customer loyalty and their function on the basis of dividing customer loyalty into inherently positive attitude and outward repurchasing behavior.
出处
《山东大学学报（哲学社会科学版）》
北大核心
2002年第4期103-107,共5页
Journal of Shandong University(Philosophy and Social Sciences)
基金
国家自然基金中加产学合作伙伴项目 (项目编号:CCUIPP-NSFC
70 14 2 0 2 3 )
关键词
顾客忠诚
重购行为
驱动因素
Customer Loyalty
Repurchasing Behavior
Driver
