西部地区发展特许连锁的思考

Develop Specially Permitted Chain to Speed the Large-scale Expansion of Chain Enterprises Up

目前 ,我国连锁业的发展呈现出东强西弱的格局 ,形成这种状况的一个重要原因就是西部连锁企业规模普遍偏小 ,难以形成规模经济优势 ,要解决上述问题 ,西部地区就必须发展特许连锁 ,探讨发展特许连锁的有效途径 ,加快西部连锁业规模扩张的步伐。

At present,the development of chain enterprises in China has came into a pattern that its level in east is higher than in west.One of the most important reasons is that the scales of the western chain enterprises are generally tiny,and it is difficult to form the advantage of the scale economy.To solve the above problem,the western area should put emphasis on the development of specially permitted chain and find effective methods to speed the engine of the scale expansion of chain enterprises up in Western China.