公立医院文化建设与市场竞争力

The Action of Advancing Hospital’s Marketng Competition When the Hospital’s Culture been Built

建设医院文化,打造市场竞争力是现代医院领导者角色的最重要演绎。不断建立和完善医院的自身文化体系,包含物质文化、后勤管理文化、精神人文文化等,这些都标志着我们从经验管理走向科学文化管理。本文着力探讨如何提升医院市场竞争力,并进一步阐明现代医院文化体系创新的根本在于对整体文化理念的统筹整合和有效管理,促进了医院的创造力,实现了医疗质量监控,从而最终提升医院的市场竞争力。

The most important role of those modern hospital’s leader are figure hospital culture, create marketing competition , distribute medical treatment resource. The fundamentality of innovative modern hospital culture is effective manage to culture, promote the creativity of hospital, control medical treatment quality,upgrade the marketing competition of hospital.