我国体育消费现状及发展趋势的分析和研究

Analysis and Research of Consumption Status Quo and Developing Trend of Physical Education in China

通过对我国城乡居民体育活动情况的原始资料的调查 ,利用层次分析模型探讨影响我国体育消费市场发展的若干重要因素及其相互关系 。

In the light of the investigation of first-hand data about physical activities of the urban and rural population, this paper illustrates some key factors that produce great impact on P.E. consuming market in China and their interactive relationship. It also points out some countermeasures on the in-phase development of P.E. consuming market and economic level.