摘要
客源市场研究对区域旅游业的发展具有很高的参考价值和指导意义。依据2004年8月在伊春市的抽样调查,从游客的社会人口学特征、消费行为以及对伊春市的形象感知3个角度分析了伊春市国内森林旅游客源市场的特征,以期为伊春市森林旅游的市场开发、森林景区的产品设计和服务设施的完善等提供借鉴。
The study of tourist market is significant for the development of tourism.Based on a questionnaire investigation to 196 samples conducted in Yichun in August 2004, the paper analyzes the characteristics of the domestic forestry tourist market from the following aspects:social demography features,consumptive actions and the conception of tourist image, which is referencial to the developing of forestry tourist market,planning of products and improving of the facilities in the forestry scenic spots.
出处
《河北林果研究》
2005年第1期57-60,共4页
Hebei Journal of Forestry and Orchard Research
基金
北京林业大学研究生自选课题培养基金项目资助。
关键词
伊春市
森林旅游
客源市场
特征
Yichun
forestry tourism
tourist market
characteristics
