服务贸易有力举措——大力发展服务品牌

IMPORTANT WAY OF SERVICE TRADE——TO DEVELOP THE SERVICE BRAND

加入WTO后,随着我国服务贸易的自由化程度不断加深,国内服务业面临的竞争也更加激烈,品牌效应在国际服务市场上的作用日益突出,所以,引入服务品牌竞争机制是我国服务贸易面对加入WTO冲击的有力对策。但是,目前我国的服务品牌处于起步阶段,仍需要服务企业的高度重视、科学培育和法律的有效保护。

After entering the WTO and facing the opening of native service market,many service enterprises of China find that the service brand is making an important role in the international service trade battle.To develop the service brand is a valid way in the service trade.But the project of developing service brand has just begun,it needs putting more emphasis on ,cultivating more carefully and protecting in law.