浅谈体育消费能力的培养

On Cultivating the Ability of Physical Education's Consumption

体育产业的发展需要有大量的体育消费者作为基础。消费能力是指消费者所具备的善于消费以及有效 使用消费对象的知识和才能。体育消费者是具有体育消费能力的消费者。体育消费能力是一种特殊的消费能力,体育 消费能力的形成离不开学校体育这一路径。在高等学校开展体育俱乐部制教学有利于学生体育消费能力的培养。

The development of sport industry is based on the existence of a large number of sports consumers. The ability of consumption refers to the knowledge and ability owned by consumer to be good at consumption and use consuming object effectively. Sports consumer is consumer with the ability of sports consumption. The ability of sport consumption is a special ability, and it's formation depends on school physical education. Developing P.E. club teaching system in high education institutions will promote cultivation of students' consumption ability.