体育市场经济与公共关系效应

THE EFFECT OF PUBLIC RELATIONS ON SPORTS MARKET ECONMY

在我国体育市场经济的发展过程中，公共关系效应与手段的利用是极其重要的。它对体育企业形象的宣传、筹集体育发展资金、调节体育部门的内外关系、促进体育经济营运过程都具有十分重要的作用。

This researches into the effect of public relations on sports market economy. Itconsiers that apply the means of public relations to sports market ecnomical fields could help to es-tablish a fime image of sports enterprise. to raise sports developing funds. to adjust the inner andouter relations ofsports department and to bring about a great advance in developing of sports mar- ket economy.