电子商务中商家诚信评判的模型和方法

Model and Method for Evaluating Creditability Degree of Company in Electronic commerce

针对电子商务中商家诚信度评判中存在的问题,提出了电子商务中商家诚信度的综合评价方法,建立了完整的指标体系,给出了相应的数学模型,运用模糊层次分析法构建了电子商务商家诚信评判的数学模型,评判结果表明,该模型计算简便、易于操作,为评判工作的客观性、适用性和可操作性提供了保证.

Based on the investigation of existing problem on evaluation of the creditability degree of a company in Electroniccommerce,the model and method of evaluating the creditability degree of a company in Electroniccommerce are presented.The related indices has been detailedly described and finally problem is modeled as a FAHP.By this way,a quantity evaluating method is presented.The results show that the model is simple for calculating and liable to operating. It can supply assurance for evaluation of objection,adaptation and operation.