节日旅游开发探讨

The Tourism Development of Festival

中国有许多节日,节日开发有多种价值。节日具有休闲性、群众性、综合性、民族性、传承性等特点。目前,节日开发的现状不如人意,如对节日认识不足、宣传不够;重表演形式、轻文化内涵等。应采取措施开发节日,如重视传统节日,政府提供假日;挖掘节日内涵,提升旅游品味等。

There are many festivals in China, and many kinds of value in development of festival. Festival is a culture, and characteristics of it can be comprehended as follows: recreation nature, Massey, comprehensive ivy, national feature, and tradition ivy. At present, the current situation about developing festival is not as good as people will, such as propagating Incompletely because of understanding festival insufficiently; performance form in heavy and cultural intention in light. It is time to take measures to develop festival, such as government offers vacation in traditional festivals; excavating festival intension and promoting travel' s taste