市域旅游发展规划的编制内容——以常熟市旅游发展规划为例

The Content of the Workout of Tourism Development Planning of City Area—With Changshu Tourism Development Planningas an Example

市域旅游发展规划的编制应包括如下内容:旅游资源评价、旅游市场分析、旅游发展目标、旅游形象设计、旅游分区与结构规划等。常熟处于江浙平原众多的景点包围之中,由于地貌的相似、地域的邻近及地方风俗的相似,常熟旅游业不具备很强的吸引力。因此必须挖掘出独具特色的旅游产品,才能促进常熟旅游业的发展。

The workout of the tourism development planning of city area should include the following items:evaluation of tourism resources,objective of tourism development,design of tourism image,tour- ism division and structure planning,etc.Changshu is surrounded by many tourist sites on the Jiangsu- Zhejiang Plain.Because of the similarity in topogra- phy,vicinity in terrain and similarity in local customs, the tourism industry in Changshu is not very attrac- tive.Therefore tourism product with unique charac- teristics must be developed in order to boost the tourism development of Changshu.