PHS进入内涵式发展时代

PHS Enters an Era of Connotative Development

近年来,PHS在中国发展迅速,对传统固网运营商的发展起到了促进作用,增加了传统固网运营商的业务收入,培育了潜在3G用户群,为固网运营商积累了无线运营经验。随着电信事业的发展,PHS发展环境日益恶化。PHS需要通过采取战略营销、提升产品品质、采用个性化套餐和渠道整合、提高用户忠诚度、推进品牌建设和企业文化与战略合作等整合营销方式寻求内涵式发展。

In the past few years, PHS had enjoyed a rapid growth in China, enhanced the development of traditional fixed carriers, increased their service income, nurtured potential 3G users, and accumulated wireless operation experience for fixed carriers. As telecom industry proceeds, PHS is faced with troubles. PHS needs to promote product quality by strategic marketing, promote users loyalty by individuality service combination and channel integration and advance integrated marketing mode like brand construction and strategic cooperation so as to seek connotative development.