E-包装——信息技术在包装中的应用

E-Packaging the Application of Information Technology in Packaging

信息技术(IT)在包装业中的应用,不仅改变了传统产品包装的外观,更重要的是它拓展了产品包装的货架信息传播交流功能和物流管理等供应链功能,这对于产品制造商、零售商、物流管理业、信息制造业等都带来新的机遇和挑战。文中在分析E-包装的基本构成元素后,重点进行了其SWOP(优缺点)分析,为E-包装的发展提出了建设性意见。

The application of information technology not only changes the traditional appearance of product, but also expands the fundamentality of shelf information communication and logistical management. All of this gives the opportunity and challenge to the product manufacturer, retailer, logistical management industry, and information manufacturer. The SWOP of Epackaging was mainly analyzed after analyzing the basic elements. Some constructive advices on the development of Epackaging were put forward.