礼品红酒销售包装的结构设计探讨

Packaging Design for Gift Red Wine

针对红酒礼品包装的现状进行了调查和分析,从适应市场和人们不断提高消费需求的角度出发,对礼品包装的消费心理需求进行了探讨,具体分析研究了从材料选择、结构设计、到装潢设计等一系列红酒礼品包装的设计过程。为不同规格的红酒设计了新的设计方案,以适应不同消费人群对礼品包装的心理需求,最终达到促进销售的目的。

The current situation of red wine gift packaging was investigated and analyzed. The consumption psychology for gift packaging was discussed from the situation in which companies have to keep pace with the market as well as people's increasing requirement of carton packaging. The process of red wine gift packaging was analyzed including choosing the material, designing the construction as well as decoration. Some new designs for different kinds of red wines were put forward to accommodate the consumption psychology of different group and to promote sales.