食品包装设计与消费行为的两向联列分析

Study on the Food Packaging Design Leading the Consumer Behavioral of Nonparametric Statistics

运用非参数统计中两向联列方法,分析了包装设计对顾客消费行为的影响,介绍了本方法的具体运用过程,并给出了一个应用实例。

The method of nonparametric statistics was used to analyze the influence of packaging design on the consuming behavior. The process of this method was discussed in detail from every side and a classic sample was given.