摘要
中国汽车进军海外,会不会成为继中国纺织品、家电出口后的又一轮趋势?
Heavy lorries are lining in the front of Chery ear factory in Wuhu, Anhui, wailing for loading cars just down from the assembly line. The opening of overseas markets is the driving force for burst growth of the auto maker. Since it began to develop international markets in 2002, Chcry has exported 9300 cars to 25 countries, which is 80% of China's total car export. To a company which has only 8 years production of curs and mainly relies on its own efforts tor R&D, this is a miracle. It seems unthinkable that Chery becomes China's largest exporter of cars, but it's not surprised, the key of success is its ability of R&D. Compared with other car makers in China, Chery relies on its own R&D ability to effec- tively control its cost, seixes the rare market opportunity agilely and makes swift decision. 'Chery cars are cheap and money can be made by importing Chery cars' becomes the common understanding of international car brokers. Chery plans to export 50,000 cars in 2005 and plans to produce 800, 000 cars in 2010 and 40% of its annual production will be exported. If the target is met, it will be a great leap for Chery. Then Chery will export its cars not only to the Middle East and Southeast Asia but also to Europe and America. According to Chery's plan, the company will export its cars to USA in 2007, the minimum volume of sales is 50,000 cars a year, after seven years, the sales will rocket to one million ears. (see p32)
