2[1]Hilton Hhorons Worldwide :Loyalty Wars(Z), Harvard Business School Rev 9-501-010 November 3,2000
3[2]Ran Kivetz, Itamar Simonson,Earning the right to indulge :Effotrs as a determinant of custom preference toward frequence program rewards,Journal of Marketing Research, Vol.39,iss.2;p. 155,2002.
4[3]Barlow, Richard G.Frequency Marketing in the TwentyFirst Century, Colloquy,7(2), 1999.
5[4]Blattberg,Robert C.and John Deighton, Manage Markenting by the Customer Equity Test, Harvard Business Review, 74(July/August),136-144, 1996.
6[5]Kearney, Terrence J., Frequent Flier Programs:A Failure in Competitive Strategy, with lessons for management, Journal of Constumer Marketing,7(1),31-40,1990.
7[6]O'Brien,Louise and Charles Jones, Do Rewards really Create Loyalty, Harvard Business Review,73(May/June),75-82, 1995.
8[7]Orr, A., Customers for Life, Target Marketing, 18(March).20, 1995.
9[8]Raphel,Neil, The future of Loyalty Marketing, Supermarket usiness,53(April),23-30,1998.
