对警示类告示语的认知语用分析

An Analysis of the Pragmatic and Cognitive Features of Warning Signs

标牌告示语是一种社会性标志语,它通过使用特定的施为性动词来体现其特有的指令、警示和劝告等社会功能。社会的文明发展要求警示类广告语趋于多元化和人本化。其礼貌原则的融入,可以激发人们从认知角度丰富变换语用方式,增强语用效果,从而改变人类居住的人文环境及自然环境。

Placards are social signs that have the social functions of giving directions, warning or advice with certain performative verbs. This paper analyzes Chinese warning signs at different stages according to the pragmatic theory of speech act and politeness. The author aims to find the pragmatic and cognitive models at each stage so that regulative models can be derived from between the development of humane environment and the variety of warning signs.