国产手机企业的竞争优势及可持续发展对策

Competitive advantage and sustainable development of China's mobile phone enterprises

国产手机在国内市场占有率持续增长,于2003年上半年超过了50%。与国外手机企业相比,国产手机企业具设计迎合国人的喜好、销售渠道和服务独树一帜、市场定位准确、价格低等竞争优势。国产手机企业应提高技术研发能力、实施合作联盟战略、拓展国际市场、做好市场细分和差异化服务,才能实现可持续发展。

China's mobile phones increasingly occupy domestic market and surpass 50 percent domestic market at the end of June of 2003. Comparing with foreign mobile phone enterprises, China's mobile phones have such competitive advantages as design catering to Chinese wishes, good marketing channels and service, good market deposition and low price. China's mobile phone enterprises should raise research and development ability, implement strategic alliance, develop international market, implement market segmentation and service and realize sustainable development.