2004年美国饮料形势报告

2004 American Drink Status Report

据美国《Beverageindustry》杂志报道,2003年,美国许多种类的饮料遭遇挑战,但总体而言,饮料行业形势转好。绝大多数饮料品种的销售在增长,但也有些饮料的只是小幅增长。同时,一些饮料行业的巨头则出现下降。而这一切都不过是的无糖和低热量饮料产品爆发性增长的陪衬而已。

According to the statistics of Information Resources Inc. and AC Nielsen, the soft drink still enjoyed the biggest share in American beverage market in the summer of 2004. From the beginning of 2003, all beverage producers had put through perhaps the most difficult period of time. Soft drink producers had to work hard to maintain achievements while coping with staff trimmer, reorganization, the disturbance of beverage vending machines on campus, and the public welfare activities against fatness. Al- though the sales volume of conventional coke brands tended to decline, the increase of flavored drinks and diet drinks made the business improved for many soft drink producers.