变革——2004年中国饮料包装的主题

Reform in China Drink Packaging Market

2004年是饮料行业迅速成长的一年,在众多知名企业不断丰富自己产品类型的同时,更有一些新兴力量全面出击饮料市场。饮料市场一时间更加呈现出了“百花齐放”、“百鸟争鸣”的繁荣景象。在众多品牌激烈竞争的态势下,包装无一例外被企业视为了竞争的重要砝码新的瓶型、新式套标、新的集束包装形式……都在2004年跃入了我们的眼帘。无菌冷灌装作为饮料行业最受关注的灌装方式之一,在2004年更是大有一番作为,许多知名企业的新产品都采用了这种灌装方式。

After the trade shuffling in 2001, the product categories expanding in 2002, and the rapid in- creasing in 2003, the beverage trade of our country continued to keep the trend of high-speed development in 2004. Without exception, the enterprises counted the package as the important weight in rivalry under the situation of the keen competition of numerous brands. New bottle shapes, new logos, new bundling pack form, and the like, came into our eyes in 2004.