现代传播技术的跨媒体化发展

The Development of Cross-Media in Modern Communication Technology

现代传播技术在21世纪中必将步入一个融合传统纸质媒体、现代电子媒体和网络媒体的跨媒 体时代,即传统模拟媒体与数字媒体融合的时代,从适应用户需求到引导用户消费的时代。在新的 跨媒体时代,解决纸质媒体、电子媒体和网络媒体信息的表达与传播技术已成为各种媒体所关注的 焦点,其中技术关键是页面描述与图文合一技术。

In the 21century, modern communication technology is bound to enter a cross-media time with the integration of the traditional print media, the modern electronic media and the network media,which also means a time with the fusion of the traditional analog media and the digital media, and changing from adapting to the customer′s needs to leading him in his consumption. In the new cross-media era, how to develop the technology of expressing and propagating information used in print media, electronic media and network media has become the main focus of all media, and the key techniques here are page description and the integration of image and character.