邮政企业公关文化营销探析

An Exploration on the Culture-oriented Public Relations Marketing of Postal Enterprises

通过对邮政公关营销误区的分析,指出处于形象维系期的邮政企业实施公关文化营销的优势和 效果;结合公关文化营销的特征、邮政企业的文化特色和公众的接受心理,提出了实施邮政企业公 关文化营销的策略。

Through the analysis of the misconceptions about the public relations marketing of postal enterprises, the paper points out the advantages and benefits that postal enterprises will reap by implementing the strategy of culture-oriented public relations marketing during their image-maintaining period; Considering the features of the culture-oriented public relations marketing , the cultural characteristics of the postal enterprises and the acceptable psychology of the public, the paper also puts forward some relevant and feasible strategies.