营销人员在企业产品创新中的作用

The Role of Marketing Personnel in Enterprises′ Products Innovation

营销人员与企业产品创新息息相关。从新产品的定义、产品创新成败取决于市场调查。

Points out that the marketing personnel is closely linked with enterprises′ products innovation. It explains the concrete role that the marketing personnel play in products innovation in the following four aspects: the definition of new products; the success and the failure of products innovation depend on the market survey; the source of products innovation is customers′ demand and marketing innovation is the essence of products innovation.