摘要
随着中国加入W TO,中小企业开始登上国际营销的舞台。我国中小企业开展国际营销有其自身的动因,然而在现实中国际营销也存在一些问题。深刻分析这些问题并提出国际营销战略,才能使中小企业在国际营销中有的放矢,健康发展。
As China joins WTO, small and medium-sized enterprises begin appear on the stage of international marketing. There are one's own reasons in the international marketing of small and medium-sized enterprises of our country, but there are some problems in international marketing in reality, analyse these problems profoundly and give the international marketing strategy, could make small and medium-sized enterprises have an object and develop better.
出处
《物流科技》
2005年第4期56-58,共3页
Logistics Sci-Tech
关键词
中小企业
国际营销
中国
营销战略
企业管理
small and medium-sized enterprises
international marketing
strategic thinking