我国中小企业国际营销战略研究

International Marketing Strategic Research of Small and Medium-sized Enterprises of Our Country

随着中国加入W TO,中小企业开始登上国际营销的舞台。我国中小企业开展国际营销有其自身的动因,然而在现实中国际营销也存在一些问题。深刻分析这些问题并提出国际营销战略,才能使中小企业在国际营销中有的放矢,健康发展。

As China joins WTO, small and medium-sized enterprises begin appear on the stage of international marketing. There are one's own reasons in the international marketing of small and medium-sized enterprises of our country, but there are some problems in international marketing in reality, analyse these problems profoundly and give the international marketing strategy, could make small and medium-sized enterprises have an object and develop better.