广告语言品条研究

A Study on Category and Variant of Every Category of Advertisement Language

根据5 0 0份统计资料,分析广告语言在一定受众群中的存在状态。讨论了三个问题,一,广告语言的品类覆盖与品类内涵;二,广告语言的品类位序和条类变体,重点讨论各种条类变体;三,广告语言的高位条类观察,涉及高位条类的认定、相对高位条类、高位条类群、品牌与条类的关系。

This paper analyses the existence of advertisement language according to statistics that come from 500 pupils. The article discusses three problems, a), the categories and category content of advertisement language; b), the order of category and variant of every category in advertisement language; c), an observation of high variants about advertisement language, involve to affirm high variants, relatively high variants, clusters of high variant, relation of brand and every category, seek common ground or reserve differences.