大学生非法传销行为的伦理反思与道德建构

Ethic Reflection on Chinese Undergraduates' Illegal Multilevel Marketing and Moral Construction

当代大学生参与非法传销现象日益严重．他们的道德行为表现为极端个人主义和功利主义，极大地夸大了个体意志自由．已经对社会经济文化和道德风尚造成了消极影响。因此．只有对大学生进行高尚的人生观和道德理想教育才能达到实现自我价值与承担社会责任相统一的目的。

Nowadays more and more Chinese undergraduates join in illegal multilevel marketing. Their moral action reveals extreme individualism and utilitarianism and devilishly emphasizes individual freedom, which exerts a negative effect on the development of socialist economy, culture and morality. So these undergraduates should be educated with noble morality and ideal so that they can realize their value and take their social responsibility.