大众传播中的“第三者”效果探微

On The Third-Person Effect in Communication

在大众传播“传媒--受众”这一基本模式中,“第三者“又常有”众人皆醉,唯我独醒”的心理优越感,结果往往自己反而成了媒体的靶子。“第三者效果”有其特殊的心理机制,在社会生活中有着重要影响。

This paper is based on some phenomena in mass communication. It focuses on 'The Third-Person Effect ' hypothesis and the psychological factors of such effect.It also analyzes the for that and its influence in social life.