基于网络分析法的产品设计决策

Product Design Decision Making Based on Analytic Network Process

从新产品的基本评价要素出发,以市场对各评价要素的要求为准则构建评价模型。由于产品结构的复杂性,准则之间往往会有相互影响作用。运用网络分析法对模型进行分析,将不同准则按照对产品战略的重要程度进行排序,根据排序后的准则对比竞争产品与初步设计的产品,找出产品设计上的不足,提出符合产品开发战略和市场需求的改进方案。

Starting from the basic factors for evaluating a new product, this paper establishes a product design model based on requirements that the target market cares much about those factors. Due to complexity of product structure, there exist interactions among these factors which can not be ignored. For this reason, this paper ranks these factors according to their importance to the product development strategy of the enterprise by employing analytic network process, compares the product design and competitive products, finds drawbacks of the product design and proposes improvement design schemes which is accord with the product development strategy of the enterprise and matches market requirements.