摘要
针对传统企业对市场价值的线性思维模式,利用非线性理论建立了基于Logistic方程的市场价值模型,以及企业内部市场领先战略与技术领先战略模型;通过模型分析了实施单一市场领先战略或技术领先战略企业的发展前景;提出了企业市场价值取向的双绞线均衡战略及战略动态控制要求.
In allusion to the traditional assumption by decision makers that the change of marketing value is linear, the article establishes Logistic market value model based on its variant law with nonlinear theory, and with the model, gives out further reasonably market-leading strategic model and technology-leading strategic model within enterprises after the analysis of the traditional assumption, proofs out and dwells on these strategies' perspectives with some theories and practices as well. On the basis of game analysis about the two market value strategies in a company, dual-strategy equilibrium is given. Finally, strategically dynamic control requirements and conditions come out.
出处
《管理科学学报》
CSSCI
北大核心
2005年第2期26-30,共5页
Journal of Management Sciences in China
基金
国家自然科学资金资助项目(79970097
70473013).
关键词
市场价值
市场领先战略
技术领先战略
博弈分析
动态控制
marketing value
market-leading strategy
technology-leading strategy
game analysis
dynamic control
