论服务营销中的7Ps策略

Study on 7Ps Tactics of Service Business and Sales

随着服务经济的发展,服务营销的概念应运而生,现在已成营销的热点。针对无形服务论述,在4Ps的组合上还应再加上三个要素:人员、顾客服务的提供和过程,即服务业的7Ps营销组合。

Along with the coming and developing of service economy, the concept of service business and sales is generating and now it has been the hot point for business and sales. Based on this invisible service business and sales, the composition of 4Ps should increase people, provision of customer service and process to form the 7Ps business and sales composition that will be discussed in this article.