摘要
介绍了西方商业银行产品管理的现状与优越性,阐述了我国商业银行在加入WTO后所面临的窘境,提出了我国商业银行需要深思的问题。
This paper introduces the present situation and supriorities of Western commercial bank's product management, expounds the awkward situation faced by Chinese commercial bank after WTO entry, and puts forward some problems needing consideration by our country's commercial bank.
出处
《科技情报开发与经济》
2005年第6期93-94,共2页
Sci-Tech Information Development & Economy
关键词
商业银行
产品管理
产品发展战略
commercial bank
product management
product development strategy