摘要
阐述了我国商业银行个人理财业务发展过程中存在的问题,包括品牌优势不明显,产品单一,理财服务趋同,专业理财人员缺乏,客户认可度低等。
This paper expounds the problems existing in practicing the personal financing business by Chinese commercial banks, which include the unobvious brand superiority, simple product, similar financing service, deficient professional financing personnel, and lower customers' approval degree, etc.
出处
《科技情报开发与经济》
2005年第6期98-99,共2页
Sci-Tech Information Development & Economy
关键词
商业银行
个人理财
品牌优势
客户认可度
commercial bank
personal financing business
brand superiority
customers' approval degree
