企业文化建设中的企业理念与行为

Enterprise's Conception and Behavior in the Construction of Business Culture

通过对企业文化概念的界定,论述了企业理念与行为在企业文化建设中的重要地位与作用,并对客户关系管理及企业信用评价进行了重点阐述,以期对我国的企业文化建设有一定的参考作用。

Through defining the conception of the business culture, this paper discusses on the important position and function of enterprise's conception and behavior in the construction of the business culture, and expounds emphatically the management of the customer relations and the evaluation of enterprise credit for the purpose of providing a certain references for the construction of Chinese business culture.