四川卷烟市场消费者的心理需求研究

A Study on the Psychological Demands of Consumers in Sichuan Cigarette Markets

随着中国加入WTO和2004年国家"特种烟草专卖零售许可证"的取消;随着中国卷烟体制性障碍的逐步消除,中国卷烟市场的竞争将更加激烈。然而由于中国幅员辽阔,不同地区消费者的偏好可能千差万别。本文就是以此为前提,运用国际先进的自组织数据挖掘方法研究四川卷烟市场消费者的心理需求,挖掘影响四川卷烟消费者购买决策的主要因素,为国内卷烟企业更好地参与四川市场的竞争提供建议和参考。

With China's entrance into WTO and its lifting of the franchise of special tobacco retail in 2004, the structural obstacle of cigarette system in China has been gradually eliminated. Thus the competition will be more intense. However, the preference of consumers for cigarette varies from region to region in China. In view of these facts, this paper uses the internationally advanced modeling tools of self-organizing data for investigation to study the psychological domands of consumers in Sichuan cigarette markets, and investigates the primary facfors influencing the purchase decision that consumers make, so that it can give advice and reference to domestic cigarette manufacturers for Sichuan cigarette markets.