摘要
企业形象与识别系统马谋超，马宇宏ＣｏｒｐｏｒａｔｅＩｍａｇｅａｎｄＩｄｅｎｔｉｔｙＳｙｓｔｅｍ￥ＭａＭｏｕｃｈａｏ；ＭａＹｕｈｏｎｇＡｂｓｔｒａｃｔ：Ｃｏｒｐｏｒａｔｅｍｕｓｔｔｈｒｏｗｉｔｓｅｌｆｉｎｔｏｔｈｅｏｃｅａｎｏｆｍａｒｋｅｔｂｕｔｗｉｔ...
Corporate must throw itself into the ocean of market but with a distinguished image for consumers. What benefit the distinguished iagewill bring to corporate, how to set up and run identity system, this is just what the author wants to discuss.
出处
《中国包装》
1994年第1期49-50,共2页
China Packaging
