可持续发展与城市品牌定位的关联分析——以山东省烟台市为例

The Related Analysis on Urban Sustainable Development and Brand Position

品牌竞争力直接体现了城市可持续发展程度,是可持续发展的外在表现,定位的准确与否决定城市可持续发展程度。通过分析,指出:烟台的城市品牌定位应从实施可持续发展的角度出发,结合在半岛制造业基地构建中所扮演的角色以及自身的区域空间、人文与自然环境,塑造面向全国、辐射东北亚,充满浓厚乡土气息的食品城品牌,最终实现烟台的协调发展。

The brand competitiveness is the outside performance and directe mbodiment of urban sustainable development,whether is the accurate position count for much.From sustainable development angle,combining the role is the premise, humanities and natural environment,Yantai should mold the food urban of the agri cultural densely flavor that faces to the whole country and radiates around the northeast,which will profitably come true the sustainable harmonious development .