技术不确定和市场不确定在新产品开发过程中交互作用的期权价值分析

An Analysis of the Option Value in the Interactive Function of Uncertain Technology and Market in New-Product Developing

从现实期权的战略层面以及管理者对于决策具有能动性的角度出发,对处于技术和市场不确定条件下的新产品开发项目的期权价值以及决定它的6根杠杆作了分析,并对如何有效地提高项目的期权价值作了探讨。

Absteract:This paper attempts,from the strategic level of real option and the manager's initiative in decision-making,to analyze the option value of the p roject of new-product developing under the uncertainty of technology and the market sa well as the six levers that determine it,and discusses the key points for managers to effectively raise the option value of the project.