B2C电子商务退货成本控制分析

How to Control Returns Costs Occurred in B2C

从退货管理和退货战略角度分析了B2C电子商务退货成本的控制。为在线商家降低退货量、提高退货处理效率、进行退货数据分析提供了一些方法,并介绍了退货联盟、第三方退货物流。

The paper analyzes how to control returns costs occurred in B2C transactions in terms of returns management and returns strategy how to reduce returns for E-retailers how to improve the efficiency of returns process and how to conduct returns analysis. Further more it introduces the concept of returns alliance and the third returns logistics.