利基营销:中小企业制胜的法宝

Niche:the Magic Key to Subdue for the Medium-sized and Small Enterprises

利基市场营销是企业为避免在市场上与强大竞争对手发生正面冲突,而采取的一种集中力量于某一特定目标市场的营销策略。在竞争激烈的市场中,利基营销是中小企业制胜的法宝。

Niche is a kind of marketing strategy that in order to avoid head-on confrontation with strong competitors, enterprises make concentration on a certain target market. So Niche is the magic weapon for medium-sized and small enterprises in fierce competition.