论大型百货商场的社会形象塑造

On the Creation of Social Image for Large Department Stores

随着市场经济的蓬勃发展,市民购买力的不断增强,大型百货商场作为市民消费的主要场所在许多方面越来越突显出其重要性。而商场的社会形象无疑成为市民选择购买商品地时一项重要的衡量指标。市场定位、企业商誉、与顾客之间的良好关系,以及对外的宣传等都成为塑造商场社会形象的重要因素。

With the vigorous growth of market economy and the raising of purchasing power, the large department stores, as the main places to consume, are becoming more and more important. And the social image of the stores is no doubt becoming the ordinary standard for people's purchasing. Creating the social image depends on the market orientation, the enterprises' reputation, the good relation with consumers and advertising.