市场经济条件下铁路客运营销策略探讨

Marketing Strategy of Railway Passenger Transport in the Market Economy

分析市场经济条件下铁路客运市场所面临的市场份额下降、竞争日益激烈及旅客需求多样化等新特点,提出铁路客运市场应采取的加强市场推介、网络化营销、灵活的管理机制和完善服务等全方位营销对策。

This paper analyses the new characteristics of the railway passenger transport in the market economy, including the declining market share, the intense market competition and the various needs of the passengers, and puts forward the overall market strategy, such as stepped-up recommendation, network marketing, flexible management system, perfect service, etc.