创作公司司歌,凝聚组织士气,推进企业文化

Compose Anthem of Company, Agglomerate Organizational Morale and Propel Corporate Culture

企业文化的建设应突出特色,公司司歌的创作有助于凝聚组织士气,推进企业文化。司歌创作是一种思维,其有效实施应遵循一定的原则。列举了一家投资公司和一家广告公司的个案,对这种思维进行了阐释,提供了完整的文字产品,可作为组织行为工作者与研究学者的参考。

Construction of corporate culture should be stressed on its features. Composing the company's anthem could promote organizational morale agglomerating and corporate culture propelling. Anthem composing is a kind of thinking, whose effective implementation needs to abide certain principles. This essay brings forward the two cases of an investment company and an advertisement company, illustrating the very thinking. The two integrated literal products are presented, which could be reference for operators or scholars of organizational behavior.