浅谈消息导语的构思

Talking about the Conception of a News Lead

导语是一篇消息的精华和灵魂。导语直接影响受众的阅读兴趣、情趣,体现了记者的功力;构思起着关键作用。如:以反常之事抓平常之心,用描写之法给读者深刻印象,以悬念设置充任名导角色,寻找“新近点”,古老典故寓新意,口语化添情趣,等等;还需要不断的创新。

Alead is the pith and soul of an itemof news .It has a direct influence on the audience' s reading interest and taste,and emb odies a journalist' s writing skill.Therefore ,writing a good lead is of great importance.And in this regard its conception plays a pivotal role.This essay discussed the related problem from several aspects.