公司名称汉译英的理论、原则与实践

Theory, Rules and Practice about C-E Translation of Company Name

本文在对97个公司英译名调查的基础上,运用奈达的动态对等理论,以功能对等为主,兼顾文化对等的原则,以表达自然和目的语消费者接受为最终目标,分析了公司名称英译实践中的音译、意译、音意兼译三种常见方法并确定了各自的适用范围。

This paper, from the perspective of Nida’s dynamic equivalence theory, tries to analyze the justifications, applications and rules of the three translation methods: transliteration, free translation and semantic transliteration. The analysis is based on an investigation into 97 C-E translations of Chinese company name and functional equivalence, formal equivalence as well as cultural equivalence with naturalness and consumer’s acceptance as their ultimate goals.