中国造纸企业:基于资本运营的战略致胜

Strategy Winning Based on Capital Operation of the Enterprises of China's Paper Industry

在企业经营理论方面,我国企业已完成了从产品生产到生产经营的飞跃,并开始了从生产经营到资本运营的第二次飞跃。对于我国造纸企业来说,资本运营更具有特殊的意义,这是由企业发展的规律以及我国造纸产业发展现状与趋势所决定的。我国造纸企业必须制定基于资本运营的发展战略,这不仅包括多渠道的融资策略,而且更重要的是企业以规模经济与范围经济为出发点的资本运作,包括新生产线的投资,产业内横向与纵向的并购、托管、租赁等。

According to the enterprise operation theory, Chinese enterprises have already finished the transition from commodity production to productive operation, and begin to practice the second transition from productive operation to capital operation. According to the enterprise development law and present situation and development trend of China's paper industry, capital operation has special meaning to the enterprises of China's paper industry. The strategy of papermaking enterprise should be established based on capital operation, it means not only the financial policy relies on various channels, but also to run the capital operation based on scale economy and scope economy, including new production line investment, M&A, trusteeship, lease, and so on.